📣 MARKETING ESSENTIALS
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Marketing is key to attracting new business, building a reputation, and retaining strong relationships with existing clients.
Although you don’t need to be a professional marketeer when starting out, it pays to know how marketing works. There are plenty of ways you can start marketing your freelance services. Here’s how:
Let’s start with the obvious one. With a website, potential clients from anywhere in the world can find out who you are, and what you do and see your experience instantly. It’s the perfect portfolio and the most effective way to inform, engage and convert potential clients.
Did you know?
“84% of consumers believe that small businesses with websites are more credible than ones without an online presence.” Verisign
When it comes to building your site, you have two main options. The first is to pick an off-the-shelf theme from a popular website builder, link your domain name and get creating. Here are a few of the most popular, and a couple of lesser-known options.