🎨 BRAND ESSENTIALS
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A strong personal brand gives you a competitive edge. But a brand is much more than a pretty logo and a slick website. A brand is built on reputation, which is why the first place to start when working on branding is your brand values…
“Your brand is what people say about you when you aren’t in the room.” Jeff Bezos, Founder of Amazon.
Branding is often misunderstood so we’ve put together a simple step-by-step guide to set up your freelance brand in no time. Your brand is often the foundation for your marketing so make sure to tackle this before jumping into the other areas of business.
What do you stand for? What promises can you realistically deliver? What sets you apart? Write down 4 or 5 ego-free core values that you can always refer back to. Your brand values are the premise of everything you do, and the foundation for building a successful freelance brand.
<aside> 💡 Tip: Ask yourself, why you’re doing what you do. Did you set up your business because you have a lifelong passion for it? Or was it something else that compelled you to go it alone? Understanding why you set up will help with your brand values, brand story, and brand identity.
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H&M’s brand values are no more than a few words: